Record sales are falling dramatically. Nowadays an artist only wishes to sell a couple of thousand records to make it to the apex of the charts. In the old days you required hundreds of thousands per week to make it into the top 10.
Now you just need a couple of thousand and it isn't physical records, but more like downloads. Only some of them are legal neither. Downloading they assert has killed the music industry. But has it not put the control over the music back into the artist's hands?
The music companies traditionally were the ones making the bulk of the cash from the record sales. The artist could have gotten 2-5% of sale money. But they would need to pay their record production and tour costs out of this. That is the reason why the record corporations tied them to such lengthy contracts.
Prince famously modified his name and etched the words Slave on his face in the 1990's when the launched a famous campaign against his recording contract. He was called the artist previously known as Prince. He didn't give in and consequently his record company had to let me out of his contract.
Many recording artists feel that they were in the power of marketing managers instead of their creative impulses. Now the internet lets bands and new artists put out their stuff and get spotted. Lots of new net companies have launched online record labels. With a bit of SEO management their music stores can shortly be found.
The concept of the web is you give something away to get something back. The majority of a band's revenue now comes from touring. By offering special releases and record editions online a band can attract new supporters, and quickly fill the seats in concert places. Touring also affords bands the power to sell touring goods which can on occasion be quite lucrative if not more so than record sales.
So that the balance of power is swinging back to the artist. The music industry isn't dying, it is simply changing with the times and technologies. The touring industry is now bigger than before and fans have an increased hunger for seeing live bands.
Now you just need a couple of thousand and it isn't physical records, but more like downloads. Only some of them are legal neither. Downloading they assert has killed the music industry. But has it not put the control over the music back into the artist's hands?
The music companies traditionally were the ones making the bulk of the cash from the record sales. The artist could have gotten 2-5% of sale money. But they would need to pay their record production and tour costs out of this. That is the reason why the record corporations tied them to such lengthy contracts.
Prince famously modified his name and etched the words Slave on his face in the 1990's when the launched a famous campaign against his recording contract. He was called the artist previously known as Prince. He didn't give in and consequently his record company had to let me out of his contract.
Many recording artists feel that they were in the power of marketing managers instead of their creative impulses. Now the internet lets bands and new artists put out their stuff and get spotted. Lots of new net companies have launched online record labels. With a bit of SEO management their music stores can shortly be found.
The concept of the web is you give something away to get something back. The majority of a band's revenue now comes from touring. By offering special releases and record editions online a band can attract new supporters, and quickly fill the seats in concert places. Touring also affords bands the power to sell touring goods which can on occasion be quite lucrative if not more so than record sales.
So that the balance of power is swinging back to the artist. The music industry isn't dying, it is simply changing with the times and technologies. The touring industry is now bigger than before and fans have an increased hunger for seeing live bands.
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